Social Networks have cemented their place in both modern psyche and society. In order to remain relevant in the rapid cycling of social media trends, it is important to find new ways to engage with ARCS Foundation members, donors, and scholars. ARCS Foundation Metropolitan Washington (ARCS MWC) is an example of nimble social media presence that elevates the work of both ARCS Scholars and Members. With an active social presence and engaged following, ARCS MWC posts consistently show the great work the chapter is doing.
“Our chapter members are individually engaged in social media for professional and personnel reasons, so we try to use platforms to advance the visibility of the chapter, keep members and interested parties updated, but try not to waste their time or send “spam” that turns chapter activists off,” says ARCS MWC Volunteer Ashley Rehr. “We have found that pictures, brief descriptions, and hot links work best.” Timeliness is also important; it keeps chapter activities relevant and reminds members who attend that their involvement has a positive effect.
Making social media posts a regular part of ARCS Chapter strategy is important to establishing a voice for the organization. One of the easiest ways to accomplish this is by promoting the biggest benefactors of ARCS Foundation: ARCS Scholars. “Scholars especially are excited about recognition on social media, and it is an easy way to get the message out about STEM and the value of ARCS Foundation,” says ARCS Foundation National Communications and Marketing Chair Beth Wainwright. “Scholars are involved in exciting, cutting edge research and are excited to share their accomplishments, which makes them easy and enjoyable to promote.”
Additional information and resources for ARCS Foundation Chapters can be found in the ARCS Chapter Toolkit, available through ARCS Foundation National.